ALLENTOWN, Pa. — Farmers who have been selling direct to consumers via farmers markets and/or CSAs (Community Supported Agriculture) have noticed a shift in those market channels. For the last few years, farmers markets and CSAs have been stagnant and in some cases shrinking. Are there other market channel opportunities for farmers? Are there techniques we can use to improve customer retention? What are the current trends in local food we can capitalize on?
Penn State Extension along with Buy Fresh, Buy Local Greater Lehigh Valley will host an “Intensive Marketing” program at the Nurture Nature Center, 518 Northampton Street, Easton, Pa., on Dec. 8.
Nick Burton, State of The Soil, Simon Huntley, Small Farm Central and Marilyn Anthony from Temple University Fox School of Business will help to improve and sharpen our marketing skills for this day-long workshop.
— Penn State Extension