Purdue University along with Wells Fargo Food and Agribusiness are committed to bringing the right issues and the right senior leaders to the table for critical industry discussions at the Purdue Food and Agribusiness Executive Summit.

The 2019 summit theme revolves around DISRUPTION. Whether it’s input supply, food processing or something in between, the changes in what’s demanded by the market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking.

New competitors enter the marketplace every day. Rather than focusing solely on competitors, it’s important for organizations to examine how to realign with customer needs. It’s also critical to think about potential market disruptions that could be coming down the pike and, when disruptions do occur, ways to take advantage. Making the most of industry disruption is about focusing on the right things and solving the right problems.