Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company’s limited resources with confidence across multiple functions related to your company’s marketing plan? Every marketing decision made has implications on the overall marketing strategy.

In Agribusiness Marketing Level 2: Strategic Agri-Marketing, you will develop a more strategic approach to marketing, learn to build marketing models with measurable results, and integrate variables that meet both the marketing and financial objectives of your agribusiness.

Each content session begins with an introduction to the marketing concept. From there, participants breakout into small groups to work alongside industry peers to apply concepts learned to real-world case studies and current agricultural marketing scenarios. The session wraps up as a class discussing the groups’ decisions and how they relate to making sound marketing decisions for the overall business. Case studies are provided prior to the program.

For questions or additional information, please contact us at agbusinessinfo@purdue.edu. If you’re not sure which program is the best fit for you, let us know! We can help you decide which program will be most beneficial to your professional development needs: agbusinessinfo@purdue.edu.