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King Ranch Institute B.K. “Kley” Johnson Lectureship on Strategic Planning for Ranchers
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Summary
A strategic plan is a set of decisions about what, why and how to do something, all with a focus on the future. This lectureship will teach ranchers how to implement the Balanced Scorecard approach to strategic planning.
Learning Objectives
- Clarify the vision of the future for your ranch/organization
- Conduct an analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT)
- Identify strategic objectives based on SWOT
- Develop a strategy map to link the objectives and illustrate the path to reach the ranch vision
- Determine strategic measures for benchmarking performance
- Merge strategies with targeted strategic initiatives to achieve success
- Learn how to implement the Balanced Scorecard for performance monitoring
Instructor
Ralph Smith • Executive Vice President of Strategic Services, Orion Development Group