AMES, Iowa — Fairs, festivals and events are becoming increasingly important economic drivers of Iowa county economies. However, managing these activities can be a huge task for local organizers. Fortunately, Iowa State University Extension and Outreach has a resource that can help.
“Event Management Training Toolkit for Managers of Rural Iowa Fairs, Festivals, and Events” is available for free download from the Extension Store. The 15-page toolkit provides resources for solving some of the more challenging aspects of managing events, such as crises and controversies, security, cross-promotional activities, media relations and regulations. Additional resources and a list of professional associations also are included.
Eric Olson and Lakshman Rajagopal, from Iowa State’s Department of Apparel, Events and Hospitality Management, created the toolkit supported by the Heddelson Junior Faculty Grant in the College of Human Sciences. This fund was established to ensure that new human sciences faculty would be exposed to and incorporated into ISU Extension and Outreach projects.
The toolkit is based on results from a survey of 212 Iowa managers examining the challenges in planning and managing events. Read about the research behind the toolkit in the Journal of Extension.
“Fairs, festivals and events are becoming increasingly important to the hospitality and tourism industry in Iowa. In addition to the economic impact of event attendees visiting a city, there are non-economic benefits as well. When people work together to carry out these events, they are developing their community identity and increasing their community’s social capital,” Olson said.
Eric D. Olson, Apparel, Events, and Hospitality Management, College of Human Sciences, 515-294-0699, firstname.lastname@example.org
Lakshman Rajagopal, Apparel, Events, and Hospitality Management, College of Human Sciences, 515-294-9740, email@example.com
— Eric D. Olson and Laura Sternweis, Iowa State University Extension and Outreach
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