BARABOO, Wis. — Equity Cooperative Livestock Sales Association, a leader in livestock marketing, is excited to announce the addition of our Stratford market to CattleUSA’s live cattle auction service. Join us on Dec. 20, 2022, for a special dairy sale including 30 first lactation, parlor milked, organic Holstein cows at our Stratford market that will also be our first live sale on CattleUSA. Moving forward, almost all sales in Stratford will be live on CattleUSA.
CattleUSA allows the streaming of video and audio directly from our auction ring to you live from their website, www.cattleusa.com. To register as a buyer for online bidding, go to the CattleUSA website, create a username and password, find the market you plan to buy through, and submit the buyer approval form. Those who do not have prior credit history with Equity Cooperative Livestock Sales Association will also need to complete our buyer application form that is available on the home page of our website. You must register in advance, as it takes time to be approved to buy.
Stratford will be the fourth Equity market to stream real time auctions. Equity’s Altoona, Monroe and Waukon markets are all live on CattleUSA.
Visit the homepage of our website at www.equitycoop.com for additional details and a direct link to the CattleUSA buyer registration page. With questions on viewing and buying through CattleUSA at our Stratford market, call the office at 715-687-4101 or email stratford@equitycoop.com.
Equity Cooperative Livestock Sales Association is a federated cooperative headquartered in Baraboo, Wis. Equity operates 11 auction markets, with a collection point in Menominee, Mich., and a livestock marketing center in Arlington, Wis. Equity services producers in Illinois, Iowa, Michigan, Minnesota, South Dakota and Wisconsin, and assists producers with the marketing, managing and financing of their agricultural businesses.
— Equity Cooperative Livestock Sales Association