MADISON — Success in today’s dairy industry requires the ability to engage and effectively lead and communicate in a variety of situations. Whether hiring and training employees, interacting with vendors and business partners, or answering questions from consumers, your listening and communications skills are on display every day.
Take those skills to the next level with interactive training at the Professional Dairy Producers® Effective Leadership Workshop, part of PDPW’s Dairy’s Visible Voice® curriculum designed for dairy business owners, managers or other key thought leaders within the dairy industry.
The Effective Leadership Workshop will be presented Thurs., Jan. 10, 2019, from 9 a.m. – 5 p.m. at the Dairy Farmers of Wisconsin Headquarters at 8418 Excelsior Dr., Madison, WI 53717.
Renea Heinrich, Counselor at MorganMyers communications firm, will facilitate the training session. Heinrich combines her expertise and knowledge of both the farmer and consumer audiences to work for the Illinois Corn Marketing Board, Illinois Soybean Association, Illinois Pork Producers Association, Michigan Ag Council and other clients. She currently leads the Illinois Farm Families account team in implementing and managing a farmer image-building campaign targeted at Chicago consumers. The multi-year initiative began with consumer research, and currently includes relationship management, special event coordination, media relations, advertising and digital design and web development.
The session will provide training and practice in the skills to help participants engage and understand others, including:
- The power of a conversation opener that includes a purpose, invitation and benefit statement
- How to uncover real motivations
- How to effectively handle questions
- Asking vs. telling
- The value of practice
The Effective Leadership Workshop is a part of the communications and leadership training curriculum, Dairy’s Visible Voice®, presented by PDPW. The fourth and final Visible Voice program for the 2018-19 program year will be the Social Media Strategy training program on Feb. 7.
The Dairy’s Visible Voice curriculum is open to all those allied with the dairy industry and space is limited to the first 18 attendees. To learn more about this Effective Leadership Workshop or to register online, visit www.pdpw.org or call PDPW at 1-800-947-7379. Follow along digitally in advance of and during the event by following @dairyPDPW and using #EffectiveLeadership2019 on Facebook, Twitter, Instagram, and LinkedIn.
The PDPW Effective Leadership Workshop is an accredited training and offers up to 7.0 Dairy AdvanCE continuing education units (CEUs). To learn more or secure credits, visit www.DairyAdvance.org.
Professional Dairy Producers (PDPW) is the nation’s largest dairy producer-led organization of its kind, focusing on producer professionalism, stakeholder engagement and unified outreach to share ideas, solutions, resources and experiences that help dairy producers succeed.”
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