COLUMBUS — How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy foods? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk?
In this episode, listen to farmer hosts have a conversation with DMI’s Fuel Up To Play 60 expert Anne Warden and Fuel Up To Play 60 Indiana Program Advisor Cassie Brooks as they discuss how partnering with the NFL has increased the impact of the nation’s largest in-school wellness program and benefits the dairy farmers beyond a 30-second big game ad.
Find the episode at www.dairycheckoffpodcast.com or on your favorite podcast platform.
— American Dairy Association Mideast
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