MANCHESTER, N.H. — Exploring potential markets and understanding your current one is a must in this changing and competitive world. In this advanced 2-day short course, agriculture business entrepreneurs will learn how to use the “business model canvas” to develop successful marketing growth strategies, segment your market, forecast sales and refine a marketing initiative that will speak to your customers. We will also discuss Marketing Risk and Whole Farm Revenue Protection.

The 2 day course is scheduled for Wednesdays, February 1 and 8, 2017, 10 a.m. to 2:30 p.m. at Nackey S. Loeb School of Communications, Manchester, NH. Cost is $40 per person; $60 per farm and early registration is encouraged as space is limited.

Details and registration http://bit.ly/2f3Yg4c or contact Food and Agriculture Field Specialist Nada Haddad at nada.haddad@unh.edu or 603-679-5616. The course is co-sponsored by the University of New Hampshire Cooperative Extension and USDA Risk Management Agency.

—University of New Hampshire Cooperative Extension

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