Morning Ag Clips logo
  • Subscribe ❯
  • PORTAL ❯
  • LOGIN ❯
  • By Keyword
  • By topic
  • By state
  • Home
  • Events
  • Jobs
  • Store
  • Advertise
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Subscribe to our
    daily email
    ❯
  • Portal Registration❯
  • Login❯
  • policy
  • tractors & machinery
  • education
  • conservation
  • webinars
  • business
  • dairy
  • cattle
  • poultry
  • swine
  • corn
  • soybeans
  • organic
  • specialty crops
  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming

Morning Ag Clips

  • By Keyword
  • By topic
  • By state
  • policy
  • tractors & machinery
  • education
  • conservation
  • webinars
  • business
  • dairy
  • cattle
  • poultry
  • swine
  • corn
  • soybeans
  • organic
  • specialty crops
  • Home
  • Events
  • Jobs
  • Store
  • Advertise
Home » Demand for U.S. beef rebounding in Middle East post-pandemic
LISTEN IN ... Comments

Demand for U.S. beef rebounding in Middle East post-pandemic

Wide range of U.S. beef cuts are being featured in high end restaurants throughout the Middle East

PUBLISHED ON May 16, 2022

Bassam BouSaleh, USMEF representative in the Middle East, reports that as restrictions are lifted, U.S. beef sales are rebounding. (Courtesy Photo)

WASHINGTON — U.S. beef sales in the Middle East were impacted by COVID restrictions in 2020, particularly as tourism in the region came to a halt. In this U.S. Meat Export Federation (USMEF) Report, Bassam BouSaleh, USMEF representative in the Middle East, reports that as restrictions are lifted, U.S. beef sales are rebounding.

In particular, grocers have reopened to cooking demonstrations and product sampling. Supermarket tasting demonstrations, conducted through support from USDA and the Beef Checkoff Program, showcase the quality and flavor of U.S. beef in key grocery chains in the region.

And as tourism and hotel occupancy rebound, a wide range of U.S. beef cuts are being featured in high end restaurants throughout the Middle East.


TRANSCRIPT

SPEAKERS
John Herath, Bassam BouSaleh

https://www.morningagclips.com/wp-content/uploads/2022/05/5-16-22-Middle-East-Basasam.mp3

John Herath

As pandemic restrictions ease U.S. beef is seeing new growth in the Middle East through grocery sampling, restaurants and hotels, and a surge in e-commerce Bassam BouSaleh, the U.S. Meat Export Federation representative in the Middle East says the region’s grocers are allowing food sampling again, and tasting demos, conducted with support from USDA and the Beef Checkoff Program, which are important for U.S. beef sales.

https://www.morningagclips.com/wp-content/uploads/2022/05/Bassam-Clip1-1.mp3

Bassam BouSaleh

During the COVID time, sampling in the retail sector was not allowed. But now, the government they’re giving us special permission to do it again. The chef is allowed to do live cooking and do a tasting for U.S. beef cuts. Customers like such demonstration because they taste U.S. beef properly prepared, and they can ask questions to chefs and communicate with them the proper cooking tips and methods.

John Herath

High end restaurants in the Gulf region often feature U.S. beef so the return of hotel and food service business has been key.

https://www.morningagclips.com/wp-content/uploads/2022/05/Bassam-Clip2.mp3

During COVID time food service was suffering in the region because visitors to the country were very minimal. But now the food service sector in Dubai and other Gulf states is going back to normal. Occupancy in the hotels is around like 70 to 90% and for sure, U.S. beef in this situation is getting better market. Steak houses are now ordering more quantities. Customer used to know only the prime costs like tenderloin, strip loin, ribeye, T-bone steaks, but we promoted cuts at less cost in the market like the short rib, hanging tenders, brisket, chuck. Chefs find them very profitable for their menu and they can use with a reasonable price.

John Herath

BouSaleh also says the pandemic increased interest in U.S. beef meal sales through e-commerce, a trend that is continuing to boost sales even as restrictions have been lifted. For more visit USMEF.org. For the U.S. Meat Export Federation. I’m John Herath.

–U.S. Meat Export Federation

Click Here to find out more about your favorite topics

cattle podcasts

Spread the word

Browse More Clips

Dairy Girl Network announces 4th Annual Forward TogetHER Conference

MAEF Announces 2022 Academic Scholarship Winners

Primary Sidebar

MORE

CALIFORNIA CLIPS

Flushing sheep, goats leads to breeding season success
July 6, 2022
Cal Poly Strawberry Center 6th Annual Field Day
July 6, 2022
To date, USDA has issued $107M in emergency relief to CA producers
July 6, 2022
dairy cow milking (Stock photo via Oregon State University, Flickr/Creative Commons)
Nominate quality milk producers for NMC award
July 6, 2022
Chef wins $15,000 for pizza honoring California’s gold rush history
July 5, 2022
  • Trending
  • Latest

YOU MIGHT ALSO LIKE...

Next Generation: High school students get lessons in livestock leadership
July 6, 2022
‘Texas Animal Manure Management Issues’ set Aug. 10-11 in Fort Worth
July 6, 2022
Editorial: Recent cases highlight the importance of courts
July 6, 2022
NDA to award grants for meat processor assistance
July 5, 2022
Angus breeders engage in premiere education at Beef Leaders Institute (BLI)
July 5, 2022

Footer

MORNING AG CLIPS

  • Sponsors
  • About Us
  • Advertise with Us
  • Privacy Statement
  • Terms of Service
  • Customer & Technical Support

CONNECT WITH US

  • Like Us on Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

TRACK YOUR TRADE

  • Markets & Economy
  • Cattle Updates
  • Dairy News
  • Policy & Politics
  • Corn Alerts

QUICK LINKS

  • Account
  • Portal Membership
  • Invite Your Friends
  • Subscribe to RSS
  • WeatherTrends
  • Just Me, Kate

© 2022 Morning Ag Clips, LLC. All Rights Reserved.