CONCORD, N.H. — This short series course will teach participant growers the importance of understanding the market to forecast their sales. It is most beneficial for farmers with at least 2-3 years of experience selling an agricultural product and wanting to explore a new idea for a product or market. This class will be small and will engage in a farmer-to-farmer discussion. It will help you gather information, make observations and analyze what you learned to create a forecast. Topics covered will include how to define your product, market area, understanding your target market and potential customers. Product consumption, partners, competitors and pricing will also be also discussed.
The course’s three session will take place on Wednesday, Jan 8, Jan. 15 and Jan 22, from 10 a.m. to 2:30 p.m.at the Farm Bureau in Concord.
Instructors: Nada Haddad, Agricultural Business Management Field Specialist and Kenesha Reynolds, Agricultural Business Management State Specialist with UNH Cooperative Extension. Guest speaker Donald “DJ” Grandmaison, Sales & Marketing Manager, lēf Farms Corp., a graduate of Sales Forecast Short Course 2019 says, “This class provided the tools needed to better understand the market and gauge the potential of growing our business.
During the course there will be plenty of opportunities to share expertise and learn from one another. Cost: $25 per person. To register: http://bit.ly/2CJugJu
Please contact Nada Haddad at 603-679-5616 or firstname.lastname@example.org for more information.
–University of New Hampshire Cooperative Extension
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