TOPEKA, Kan. — The December 2 Consumer Trends Forum at the KLA Convention in Wichita will focus on the purchasing patterns of consumers, which evolved rapidly during the pandemic. Danette Amstein, managing principal at Midan Marketing, will share insights her company gathered prior to and during the pandemic that show how livestock producers can make sure meat stays at the center of the plate. A well-respected thought leader in the meat industry, Amstein is a Kansas native who received her animal sciences degree from Kansas State University.
The Kansas Beef Council hosts the forum, which is sponsored by the Kansas Soybean Commission.
The preregistration deadline for convention is November 19. To register online, click here. Members also can find a schedule and hotel information on the website.
— Kansas Livestock Association