HARTFORD, Conn. — The Connecticut Milk Promotion Board (CTMPB), administered by the Connecticut Department of Agriculture, is pleased to announce up to $660,000 available in funding opportunities for programming in fiscal years 2024 and 2025. These opportunities align with their core focus which includes the vision of increasing purchases and expanding the access of milk and dairy products to consumers, retailers, institutions, and other applicable outlets. The funding is intended to support the CTMPB’s mission to develop, coordinate, and implement promotional, research, and other programs designed to promote Connecticut dairy farms and the consumption of milk and dairy products.
“Now more than ever it is important to share the sustainability initiatives and innovation happening on Connecticut’s dairy farms while pointing consumers to where they can find milk and dairy products locally,” said Seth Bahler, Chairman of the CTMPB and owner of Oakridge Dairy in Ellington. “We look forward to further developing the synergy between these funding areas to realize results correlating to our strategic vision plan developed by our farmers.”
The CTMPB has earmarked up to $660,000 available for two years of programming and expects to award contracts up to $260,000 each in the first two bulleted program areas and no more than $140,000 in the third bulleted program area:
- Partnerships with various types of retail, educational, and professional organizations that will lead to the increase in dairy consumption.
- Multi-media campaigns promoting the value of Connecticut’s dairy farms and the accessibility of milk.
- Farmer engagement programs to educate and engage dairy farmers on the utilization of their checkoff dollars.
Eligible applicants can apply for any combination of the above program areas and are not limited to applying for only one. Qualified entities include businesses, extension agencies, agricultural and non-profit organizations, universities, community colleges, educational institutions, agricultural science schools, research organizations, and contract media vendors. Interested applicants should review each funding guidance document to confirm their eligibility.
Funding is provided through dairy checkoff dollars, established through the national dairy checkoff order. CGS Sec. 22-authorizes the CTMPB to award grant funds from Connecticut’s portion of checkoff dollars. All projects should be conducted in accordance with the national dairy checkoff order, which can be found at: httpst//www.ams.usda.gov/rules-regulations/research-promotion/dairy.
–Connecticut Department of Agriculture