ST. LOUIS — Booking space on the trade show floor at Commodity Classic—America’s largest farmer-led, farmer-focused agricultural and educational experience—will open to new exhibitors on Wednesday, May 15, 2019 at 9:00 a.m. Central. The 2020 Commodity Classic will be held Thursday, February 27 through Saturday, February 29 in San Antonio, Texas.
Exhibit space is already limited. For exhibitor information, visitCommodityClassic.com, call 636.745.3008 or email:tradeshow@CommodityClassic.com
The 2019 Commodity Classic in Orlando attracted 9,120 registrants—the third largest crowd in the event’s 23-year history. Included in that total were 4,528 farmer attendees—the second largest farmer number ever. The 2019 trade show featured 405 exhibiting companies commanding a total of 2,105 booth spaces.
Farmers attending Commodity Classic represent big acres, big purchasing power and big influence. Commodity Classic analysis indicates that the average farm operation at the 2019 show represented 3,136 total acres and $1.63 million in total gross farm income. The average individual farmer attendee in 2019 represented more than $400,000 in total annual equipment purchases, more than $311,000 in annual seed and crop protection purchases, and more than $221,000 in annual fertilizer purchases.
Additionally, the typical farmer-attendee says that more than nine other farmers in their area ask their opinion on new agricultural products and practices. The fact that attendees pay a significant registration fee to attend is also an indication of the seriousness and importance they place on being at Commodity Classic.
Exhibitors who showcase their brands at Commodity Classic frequently remark on the “decision-maker” role of the farmers in attendance as well as the quality and depth of the conversations they have with those decision-makers. In addition to the trade show, exhibitors have opportunities for increased visibility through sponsorships, special events and unique signage throughout the venue.
Commodity Classic also offers a robust schedule of high-quality educational sessions and seminars on a wide range of topics of critical importance to farmers.
Established in 1996, Commodity Classic is presented annually by the American Soybean Association, National Corn Growers Association, National Association of Wheat Growers, National Sorghum Producers and the Association of Equipment Manufacturers.