EXETER, Calif. — The Citrus Showcase is the largest education forum and trade show for the citrus industry in the state. The annual event includes multiple workshops on the biggest issues facing California citrus growers, a trade show of over 100 exhibitors, and a sold-out luncheon program featuring a panel discussion with citrus marketing veterans about the future of the global citrus market.
The theme of this year’s Citrus Showcase is “Bringing the citrus industry together”. It is CCM’s mission to be the unifying body and a leader against oppressive regulations that reduce growers’ bottom lines.
2017 is a year of “new.” A new Administration, new regulations, new challenges, and hopefully new opportunities. We’ll dig into all these issues at the Citrus Showcase with what we promise will be an educational experience growers cannot afford to miss.
Doors open at 7:30 a.m. and the first workshop begins at 8:00 a.m. There is no cost to attend the Showcase. Lunch tickets can be purchased for $30 per person by contacting California Citrus Mutual at (559) 592-3790. Reserved tables of 8 and 10 are available.
8:00 a.m. – 9:00 a.m.
Workshop A – Farming a way through California’s Groundwater Maze
This workshop will focus on compliance with the Irrigated Lands Regulatory Program (ILRP), CV-SALTS, and addressing drinking water needs; three pieces of the groundwater puzzle where growers and associations like Citrus Mutual can actually have a positive impact.
Workshop B (Sponsored by the Citrus Research Board) – Developing Genome Targeting Technology for Precise DNA Modification
This workshop discusses the research needed to develop the Recombinase Mediated Cassette Exchange (RMCE) technology as a tool for genome manipulation.
10:00 a.m. – 11:00 a.m.
Workshop C – First Line of Defense: Coordinated Treatment Programs for the Asian citrus psyllid
If the California citrus industry is serious about stopping the spread of HLB then every producer must commit to enjoining the battle on the front line. This workshop will lay out an improved battle plan. Without the ACP, HLB doesn’t move. The most effective method of controlling ACP is coordinated treatment over wide areas.
Workshop D (Sponsored by the Citrus Research Board) – Protecting the California Citrus Industry from Invasive Pests at the Ports of Entry and Borders
Kevin Harriger is the Executive Director for U.S. Customs and Border Protection office of APTL in the Office of Field Operations and will talk about what is being done in the West, specifically, California, at ports of entry and borders to protect the California citrus industry against invasive pests.
2:30 p.m.- 3:30 p.m.
Are We Winning? An Evaluation of Industry Efforts to Stop HLB
The Asian citrus psyllid and Huanglongbing continue to be the single largest threat to the sustainability of the California citrus industry. Growers are investing over $15 million annually to keep this devastating disease from infiltrating commercial groves and causing the irreparable damage that has occurred elsewhere in the country and world. But is it enough? Workshop speakers will provide updates on the implementation of industry recommended regulations pertaining to tarping, treatments, and mitigation standards and tell us how well the industry is complying with its own mandates.
Luncheon to Leading Marketers of California Citrus
This year’s luncheon program will feature a panelist of CEOs from some of the industry’s largest marketing firms. BeeSweet President Jim Marderosian, The Wonderful Company CEO David Krause, Sunkist President Russ Hanlin, and Sun Pacific CEO Berne Evans will be on the dais discussing dynamics affecting per-acre revenues. CCM President Joel Nelsen will serve as panel moderator and has promised the foursome no “gotcha questions,” but the conversation will certainly focus on specific topics relative to California citrus in the global marketplace.
Exciting Live Demonstration
The afternoon workshop “Are we Winning? An Evaluation of Industry Efforts to Stop HLB” will feature a mock demonstration of a new on-truck treatment option for control of the Asian citrus psyllid, an invasive insect that can spread the deadly plant disease, Huanglongbing. The demonstration will be provided by Dr. Spencer Walse of USDA-ARS, whose research in this field is yielding promising results. This work could result in a practical, in-field treatment to kill ACP in bins on the truck before the truck leaves the field.
Spencer will be reporting on the results of these trials and there will be a display set up outside the exhibit hall for a mock demonstration showing how this application could be done.
Click here to download the complete Citrus Showcase program of events.
—California Citrus Mutual
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