ST. JOSEPH, Mo. — For years, cow-calf producers have relied on word-of-mouth marketing to help boost their prospects of topping the market on sale day. After all, a cattleman’s reputation is everything.
That hasn’t changed, says Troy Marshall, director of commercial industry relations at the American Angus Association, but in today’s world, buyers are looking for more.
Marshall will headline the Association’s latest Angus University webinar on Feb. 16, at 7 p.m. CST.
During the “Revolutionary Marketing” webinar, Marshall will discuss how genetic merit is revolutionizing the feeder calf market. “Cow-calf producers are able to reap the benefits of the investments they have made in quality genetics,” Marshall says.
While the revolution is in the beginning stages, he says, the trend will continue and will allow commercial cattlemen to bring additional dollars to their bottom line. Programs like AngusLinkSM are adding value, without adding a significant workload or investment.
Cattlemen are encouraged to register for the webinar by visiting: https://bit.ly/revolutionarymarketingau. It is the newest in a series of Angus University webinars, conducted monthly by the Association, designed to sharpen the skills of cattle producers. Following the webinar, Marshall will take time to answer questions from the audience.
Angus University provides education and resources to cattlemen in all segments of the beef industry, including American Angus Association members. All past webinars are recorded and available to view at: http://bit.ly/auplaylist.
–Whitney Whitaker, Angus Communications
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