NASHVILLE, Tenn. — Hundreds of cattlemen and women attended the 28th annual Cattlemen’s College in Nashville, Tenn., Aug. 9-10, which was held before the Cattle Industry Convention & NCBA Trade Show. Cattlemen’s College, sponsored by Zoetis, is one of the cattle industry’s premier educational events and brings stimulating sessions that can help generate better returns for operations.
The first day included four workshops featuring hot topics selected by producers themselves, such as parasite and dewormer resistance, factors affecting breeding success in heifers, making effective decisions, and vaccination strategies in beef cows. Speakers also addressed risk management and informed producers how they can capitalize on opportunity, manage marketing decisions and start the discussion on Livestock Risk Protection.
In addition, the live animal demonstration focused on genomic tools for heifer selection, breeding and marketing decisions. Dr. Tom Short and Dr. Kent Andersen provided this thought-provoking demonstration about genomic technology and offered insights to help better inform selection decisions with genetic selection tools that enhance production efficiency throughout the beef supply chain. The day wrapped up with a Taste of Tennessee reception, with beef provided by Certified Angus Beef.
Day two started with keynote speaker, Dr. Jayson Lusk from Purdue University who discussed industry impacts from COVID-19 and keeping beef at the center of the plate. Lusk also provided the latest research regarding the potential impacts of emerging alternative proteins and current challenges facing the cattle industry.
The second day also featured 18 sessions and six educational tracks for producers to choose from including making better decisions for better outcomes, cattle breeding & selection, maintaining a healthy herd, practical nutrition, sustainability and hot topics such as preparing for activist threats. The event concluded with a networking lunch where producers had the opportunity to engage with speakers and each other.
“Every year we work with producers to identify the best topics then invite industry leaders to provide valuable information,” said Josh White, executive director of producer education & sustainability with the National Cattlemen’s Beef Association. “The wealth of information offered not only helps current producers, but future generations as well.”
On demand videos from Cattlemen’s College will be available online for registered attendees, and for a fee to non-attendees, following the 2021 Cattle Industry Convention & NCBA Trade Show at https://convention.ncba.org/
–National Cattlemen’s Beef Association
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