FOLSOM, Calif. — California Walnuts recently launched its fourth annual “Power of 3” global marketing campaign that focuses on increasing awareness of the health benefits associated with omega-3 alpha-linoleic acid (ALA), the culinary versatility of walnuts, and demonstrating how walnuts are a go-to food as part of plant-based and plant-forward diets.
To maintain and build consumer awareness and preference for California walnuts along with motivating consumers around the world to eat walnuts more often, the campaign features plant-based, diverse recipes through influencer partnerships that include video content on social media platforms. Retail promotions , plant-forward recipes and digital advertising will support walnuts’ ”Power of 3” messaging throughout March in all markets where the CWC actively promotes California walnuts, which includes the U.S., Germany, Spain, United Kingdom, Japan, Korea, Turkey, India and the Middle East. Stateside, California Walnuts is working with produce retailers to build promotional programs around omega-3 ALA.
Through this month-long campaign, a key focus will be building consumer awareness about the benefits of plant-based omega-3 ALA and emphasize that walnuts are the only tree nut that provides an excellent source (2.5 g/oz), which research indicates may play a role in heart health, brain health and healthy aging.1-6 Consumer research shows that a primary reason consumers choose walnuts is for their health benefits and research studies, partially funded or supported by the California Walnut Commission, have demonstrated the benefits of omega-3 ALA.
Communicating with consumers and trade that walnuts are a must have, tasty and healthful choice is a key element in how the California Walnut Commission utilizes Market Access Program (MAP) funds to grow demand for California walnuts overseas.
“Despite the difficult crop year California walnuts have had, activities such as these help strengthen how walnuts are fundamental to plant-based eating and to keep California walnuts top of mind with consumers across the globe,” says Robert Verloop, CEO of the California Walnut Commission. “This is one piece in our ongoing effort to broaden walnut health messaging and gain retail buy-in that walnuts are for more than just baking, helping to reposition walnuts as a perfect addition for snacking and all meals.”
For more information about California Walnuts’ Power of 3 campaign, visit walnuts.org/power-of-3/.
About California Walnuts
More than 99% of the walnuts grown in the United States are from California, produced by multi-generational farmers encompassing 4,000 family orchards. California walnuts, known for their excellent nutritional value and quality, are shipped around the world all year long. With the focus on plant-forward eating, walnuts are enjoyed in a variety of innovative and delicious ways, such as a plant-based meat alternative, walnut milk and walnut butter. They are recognized as a versatile and nutritious snack, a topper for yogurt and oatmeal, and the perfect nut to pair with salads and vegetables. To explore recipes and learn more about California walnut growers, industry information and health research, visit walnuts.org.
Non-Discrimination Statement
The California Walnut Commission (CWC) prohibits discrimination in all its programs and activities on the basis on race, color, national origin, age, disability, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual’s income is derived from any public assistance program (not all bases apply to all programs).
References
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Fleming JA, Kris-Etherton PM. The evidence for α-linolenic acid and cardiovascular disease benefits: comparisons with eicosapentaenoic acid and docosahexaenoic acid. Adv Nutr. 2014;5(6):863S-76S. doi.org/10.3945/an.114.005850.
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Sala-Vila A, Fleming J, Kris-Etherton P, Ros E. Impact of alpha-linolenic acid, the vegetable omega-3 fatty acid, on cardiovascular disease and cognition [published ahead of print February 16, 2022]. Advances in Nutrition. doi.org/10.1093/advances/nmac016.
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Naghshi S, Aune D, Beyene J, et al. Dietary intake and biomarkers of alpha linolenic acid and risk of all cause, cardiovascular, and cancer mortality: Systematic review and dose-response meta-analysis of cohort studies. BMJ. 2021;375:n2213. doi:10.1136/bmj.n2213.
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U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2019. fdc.nal.usda.gov.
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Barceló-Coblijn G, Murphy EJ. Alpha-linolenic acid and its conversion to longer chain n3 fatty acids: Benefits for human health and a role in maintaining tissue n-3 fatty acid levels. Prog Lipid Res. 2009;48(6):355-74. doi.org/10.1016/j.plipres.2009.07.002.
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Sala-Vila A, Guasch-Ferré M, Hu FB, et al. Dietary α-linolenic acid, marine ω-3 fatty acids, and mortality in a population with high fish consumption: Findings from the PREvención con DIeta MEDiterránea (PREDIMED) study. J Am Heart Assoc. 2016;5(1):e002543. doi.org/10.1161/JAHA
–California Walnuts
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