JEFFERSON CITY — At the Missouri Department of Agriculture, one of our main initiatives is to reach MORE Missourians with the real story of Missouri farm families. In 2018, the content and distribution for our annual Missouri Grown magazine will continue to be targeted toward consumers. Published in print and online, the magazine aims to rebuild the trust between those who eat and those who produce food. For five years, we’ve been working closely with our publishing partner, Farm Flavor Media/Journal Communications, to focus on reaching a broad consumer audience to help reinforce the importance of agriculture in every citizen’s life.
The content will focus on things like the use of technology in agriculture, shared values between farm families and consumers’ families, the importance of rural broadband and the work it takes for youth to raise show animals.
We’ll be distributing the print magazine to consumers across the state through doctors’ offices and waiting rooms, public libraries, key influencer groups like dietitians and medical professionals, and other public places. We’ll more than double that distribution online through the Missouri’s section of www.FarmFlavor.com.
Through our partners at Farm Flavor Media, advertising sponsorships are now available for the 2018 edition of the magazine. These sponsorships are an essential part of making this concept a reality. If you’re interested in a sponsorship, email Sarah Alsager and she’ll get you connected with the right people at Farm Flavor.
The Department is looking forward to producing another outstanding publication this year. Take a look at the current edition online: www.MO-Agriculture.com.
— Missouri Department of Agriculture
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