TOPEKA, Kan. — Beef. It’s What’s For Dinner. (BIWFD) and E&J Gallo’s Black Box Premium Wine are partnering in September and October to promote tailgating with beef. Point-of-sale materials at 10,000 to 12,000 retailers nationwide are featuring beef on the grill and a $5.00 off coupon for beef with the purchase of Black Box Premium Wine.
Additionally, a co-branded click-to-cart campaign powered by Chicory technology and a digital $5.00 off coupon will be featured on hundreds of recipe sites to direct consumers to purchase beef and Black Box Premium Wine. Chicory’s premium parings ads will educate consumers on the best ways to pair wine and beef. The ads are displayed whenever a shopper views recipes for tailgating favorites that feature beef. Upon clicking the ad, shoppers are taken to a branded promotional landing page where BIWFD and Black Box Premium Wine bundled products can be added to the online cart at their preferred retailer, including Walmart, Kroger, Instacart and select markets for Albertsons/Safeway.
— Kansas Livestock Association
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