BISMARCK, N.D. — This holiday season, why not start a new tradition by incorporating beef into your festive holiday meals and get-togethers. That’s the message the North Dakota Beef Commission will share with consumers as the holiday season draws closer.
The North Dakota Beef Commission’s Down Home Holidays campaign #DownHolidaysUpNorth and #Beefitswhatsforholidays will feature unique recipes, tips, pairings, and entertaining ideas to those who see the nutritional value and great taste of North Dakota-produced beef. The Down Home Holidays campaign will include print ads, radio spots and digital ads, social media, and a website presence. For more information visit ndbeef.org.
Beef is a nutritional option and available in a variety of cuts for Thanksgiving, Christmas and New Year’s gatherings. More than 60% of all rib roasts sold in the U.S. are purchased between Thanksgiving and Christmas. But that is just one of the many ways to prepare versatile beef dishes, and the options are as limitless as one’s imagination.
Family traditions are part of Thanksgiving and Christmas– like Christmas parades, football and visiting friends and family. This year, carve the Thanksgiving prime rib while mom finishes the brown gravy and mashed potatoes.
At Christmas, Santa will need a recovery meal after another long night on the sleigh and nothing says recovery better than a 12-pound rib roast surrounded by all the trimmings: mashed potatoes, gravy and the extended family gathered around the table and traditional carols playing softly in the background.
Finally, finger foods are the popular choice for revelers ringing in the new year. Balsamic beef crostinis with herbed cheese on sliced French baguettes are a delicious option. For those who prefer a meal with friends gathered around the table, comfort foods as simple as meat loaf or as elaborate as steak fajitas or pepper-crusted prime rib set the tone for the evening. If you can’t be in New York for the ball to fall, drop a New York Strip steak in the pan and take in the festivities from home.
— North Dakota Beef Commission