TOPEKA, Kan. — The “Beef. It’s What’s for Dinner” digital advertising campaign is active in early 2017, with the focus on helping consumers take advantage of larger beef supplies and lower prices. As part of the Families in Motion campaign, new value-oriented displays are being utilized on Facebook, Pinterest and other sites including www.allrecipes.com.

Digital beef ads share how consumers can purchase and prepare budget-friendly meals by coupling lower-priced beef with checkoff-funded recipes.

The smartphone app Ibotta is another way checkoff dollars are being used to increase awareness of good value at the meatcase. Consumers who download the Ibotta app can browse the grocery category for rebates on food items including fresh ground beef, steaks or roasts. They can “unlock” these rebates through online learning about beef and buy the items at any retailer nationwide. This platform provides a unique opportunity to target cost-conscious shoppers who previously may have omitted beef from their shopping list when beef prices were higher.

— Kansas Livestock Association

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