EXETER, Calif. — California Citrus Mutual’s Annual Citrus Showcase will be held on March 2 at the Visalia Convention Center.
The Citrus Showcase is the largest citrus specific conference and trade show in California and features 5 educational workshops, a trade show of over 100 exhibitors, and a popular luncheon program.
Doors open at 7:30 a.m. at the Visalia Convention Center with coffee and pastries available for all attendees sponsored by Valley Packline Solutions.
This year’s program includes workshops on the biggest issues impacting California citrus growers.
8:00 a.m. – 9:00 a.m.
Workshop A – Farming a way through California’s Groundwater Maze
Workshop B (Sponsored by the Citrus Research Board) – Developing Genome Targeting Technology for Precise DNA Modification
10:00 a.m. – 11:00 a.m.
Workshop C – First Line of Defense: Coordinated Treatment Programs for the Asian citrus psyllid
Workshop D (Sponsored by the Citrus Research Board) – Office of Field Operations, Agriculture Programs and Trade Liaison
1:30 p.m. – 2:30 p.m.
Are we Winning? An Evaluation of Industry Efforts to Stop HLB
The highly anticipated Citrus Showcase Luncheon program will feature a panel discussion with the industry’s leading marketing executives. Bee Sweet Citrus President Jim Marderosian, The Wonderful Company CEO David Krause, Sunkist President Russ Hanlin, and Sun Pacific CEO Berne Evans will be on the dais discussing dynamics affecting per-acre revenues.
CCM President Joel Nelsen will serve as panel moderator and has promised the foursome no “gotcha questions,” but the conversation will certainly focus on specific topics relative to California citrus in the global marketplace.
Luncheon tickets are $30 and can be purchased by contacting California Citrus Mutual at (559) 592-3790. Tables of 8 and 10 are available.
Click here to download the Citrus Showcase program of events.
–California Citrus Mutual
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