ST. JOSEPH, Mo. — The American Angus Association® recently named Troy Marshall the Director of Commercial Industry Relations. Marshall’s rich experience in the beef industry combined with his industry knowledge makes him a natural fit to connect with commercial producers who utilize Angus genetics targeting the cow-calf, stocker and feeder segments.
“I am incredibly excited to have Troy joining our team,” said Mark McCully, American Angus Association CEO. “Troy has such a unique background in multiple facets of the cattle industry and is a real thought leader for our business. His creativity, experience and credibility will be enormous assets to our organization and will advance our efforts with commercial cattlemen to the next level.”
Marshall comes to the Angus Association with a wealth of cattle industry knowledge. For over 25 years Marshall has been the owner of Marshall Cattle Company, where he has placed an emphasis on servicing cattleman with superior Angus and SimAngus genetics. In addition to his time on the ranch, he shared his knowledge as contributing editor for over 10 years at BEEF Magazine and he was the editor and publisher of The Seedstock Digest, the nation’s first weekly publication aimed at seedstock producers.
“The commercial cattlemen has and always will be the primary focus of the American Angus Association and I’m excited to have the opportunity to be part of the team that is focused on creating value for Angus genetics within the commercial industry,” said Marshall. “The commercial industry has done a great job of improving the quality of the product we produce, but they have not always been able to capture the value of the superior genetics and management that they are putting into their cattle. Our goal is to provide the opportunities to help capture that value.”
Marshall has also served as the Director of Commercial Programs for the American Maine-Anjou Association and the North American Limousin Foundation and has been a market analyst for CattleFax. These positions have allowed Marshall to develop a trend of commitment to creating opportunities for producers.
For more information about the American Angus Association, please visit Angus.org.
–Karen Hiltbrand, Angus Communications
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