WASHINGTON — The American Lamb Board’s (ALB) end of fiscal year 2021 is approaching September 30th, however you still have time to submit an application through the Promotional Funding Program! This year ALB has already supported the following programs:
- Montana Wool Growers – Range Days Lamb Lunch
- Johnson County Fair Lamb Feed
- Meeker SheepDog Championship- 2021 Jammin Lamb Festival
- The Original SD BBQ Championships
- 35th Southern Illinois Sheep and Craft Festival
- North East Youth Sheep Show
- Missouri State Fair Consumer Showcase Cooking Demo
- Wisconsin State Fair Baa Booth
- Trailing of the Sheep Festival
ALB has combined its two-industry funding/support programs, the Local Lamb Promotional Funds Program and the Supplier Cooperative Funds Program. The new program, the Promotional Partnership
There are four categories of funding/support available:
1. Cash sponsorships for events or educational conferences. This category is primarily meant for industry organizations who have existing, successful events or conferences that they host regularly with existing sponsorship packages available.
2. Donation requests for promotional materials that are sold on LambResourceCenter.com, such as spice tins, re-usable grocery bags, hats, aprons and socks, up to $100 value. Materials need to be used for non-industry events.
3. Donation requests for lamb products to sample at local events or conferences (cannot be industry related). Requests cannot exceed $1,000 and if the partner is providing the lamb, an invoice is required which reflects reasonable wholesale pricing.
4. Branded promotional
All applicants are required to acknowledge ALB support and provide a short final written report detailing the results. ALB staff is happy to provide consulting/guidance to industry members who are interested in tapping into its expertise, such as event execution, social media campaigns and website development. To request an application, contact Rae@AmericanLamb.com.
About the American Lamb Board
The American Lamb Board is funded by the American Lamb Checkoff and is charged with building awareness and expanding demand for American Lamb and strengthening its position in the marketplace, thereby increasing the potential long-range economic growth of all industry sectors.
–American Lamb Board
For more articles concerning the sheep and lamb industries, click here.
RECOMMENDED ARTICLES
PORTLAND, Maine — The American Lamb Board (ALB) served an assortment of lamb information to food educators in June, with a presence at the Center for the Advancement of Foodservice Education (CAFÉ) Leadership Conference in Portland, Maine. The effort reached around 100 high school culinary education/Pro Start leaders as well as post-secondary educators from various […]
DENVER, Colo. — The sheep and lamb industry saw prices reach historic levels in 2021. The year of outstanding domestic demand for lamb is summarized in the 2021 Sheep Industry Review, a checkoff funded report commissioned by the American Lamb Board (ALB) and compiled by the American Sheep Industry Association. “The pandemic continued to bring […]
DENVER, Colo. — “It’s been three years since our rebranding, and the American Lamb Checkoff lit a fire with consumers this past year,” said 2021 American Lamb Board (ALB) Past Chair, Gwendolyn Kitzan in the board’s just released FY2021 Annual Report. “What could have been months of downturn for our industry, has sparked some of […]
DENVER, Colo. — While the American Lamb Checkoff rate is not changing, how the mandatory assessments are collected for animals sold through “market agencies” is changing. The change applies to animals sold through auctions, including sale barns, video/online sales, and sales at shows and fairs. These auctions will now collect both live weight assessments and […]
