DENVER — The American Lamb Board has combined its two industry funding/support programs, the Local Lamb Promotional Funds Program and the Supplier Cooperative Funds Program. The new program – the Promotional Partnership Program – is designed to create more flexibility for industry partners.
Applications can be made year-round, which allows industry partners to apply for funding as opportunities arise. The program is designed to support local or branded promotions that expand ALB’s efforts to build awareness and demand for American lamb.
Most recently, ALB’s Industry Funding Program has supported the Washington Wool Growers Association’s Lamburger Booth at the Central Washington State Fair, the Idaho Wool Growers Association’s lamb sampling at a consumer harvest festival, and the Indiana Sheep Association’s activation at a food and wine festival in Indianapolis.
- Cash sponsorships for events or educational conferences. This category is primarily intended for industry organizations who have existing, successful events or conferences that they host regularly with existing sponsorship packages available.
- Donation requests for promotional materials from LambResourceCenter.com, such as spice tins, reusable grocery bags, hats, aprons and socks, up to $100 value. Materials should be used for non-industry events.
- Donation requests for lamb products to sample at local events or conferences (cannot be industry related). Requests cannot exceed $1,000 and if the partner is providing the lamb, an invoice is required to reflect reasonable wholesale pricing.
- Branded promotional partnerships. This category is designed for lamb suppliers and direct marketers to help offset the cost of branded marketing and promotional activities. These activities could include but are not limited to participation at events or conferences, development of point-of-sale materials and/or packaging, website design, digital marketing and in-store sampling. This category requires the partner to invest at least 50 percent of the total cost of the project and provide documentation.
All applicants are required to acknowledge ALB support and provide a short final written report detailing the results. ALB staff is happy to provide consulting and guidance to industry members who are interested in tapping into its expertise, such as event execution, social media campaigns and website development.
To request an application, contact Rae@AmericanLamb.com.
— American Lamb Board