WINTER SPRINGS, Fla. — All are invited to attend National Watermelon Promotion Board’s (NWPB) upcoming presentation: Affecting Watermelon Demand through Promotion: NWPB Research and Results. The one-hour session will take place Thursday, February 24th at 11 a.m. at the Sheraton Grand Nashville Downtown as a part of the National Watermelon Association Annual Meeting & Convention.
Throughout the presentation, NWPB Directors and staff will outline how NWPB as an organization affects demand for watermelon through results-based programs including Research, Communications, Marketing and Foodservice. The interactive session will highlight success stories from the last few years; Research will feature resources available to the industry including consumer research, scan data and more. Communications will share information about the digital landscape and how it is utilized to reach consumers and influencers by positioning watermelon’s health, value and versatility benefits year-round. Marketing will illustrate how retail education, research and promotion tactics help move watermelon in domestic and international markets. Foodservice will report on how one chain moves more watermelon with innovative dishes throughout the year, while also adding more value to NWPB presence in foodservice media and at events.
The session will conclude with tools available to the industry, how to leverage those resources and examples of watermelon industry members using them in their businesses. Each program presentation will offer an opportunity for Q&A and general feedback is welcome throughout.
Industry members who cannot attend the live presentation are invited to join the virtual session on March 22nd at 2 p.m. EST. You can register for the virtual event at the following link:
For more information, contact Mark Arney, Executive Director at firstname.lastname@example.org or call 407- 657-0261 x206.
–Megan McKenna, National Watermelon Promotion Board