COLUMBUS, Ohio — A recent study conducted by Aimpoint Research®, a global strategic intelligence firm serving the agri-food value chain, revealed thirty percent of Americans have purchased some form of rural property within the last five years or intend to purchase within the next five years.
According to global population analysis by the United Nations, 17 percent of the U.S. population currently lives in rural areas, and that number is expected to decline to 13 percent by 2040. While Aimpoint Research has confirmed that trend, it has also identified a subset of consumers motivated to purchase rural land or a rural home.
“As we track population trends, we continue to see rural populations in decline. This study confirms very rural areas are following that trend,” explained Scott Caine, Aimpoint Research Executive Vice President. “However, consumers do find a rural setting and lifestyle appealing as long as it’s closely located to a suburban or urban area. We believe there are opportunities for organizations across the agri-food value chain to engage and serve this subset of the consumer population.”
- 3 in 10 consumers have purchased some form of rural property within the last 5 years or intend to purchase within the next 5 years.
- Of those consumers who intend to purchase rural property:
- 78% currently live in urban or suburban areas.
- 87% intend to purchase property within 50 miles of an urban center.
- 60% have lived in a rural area before.
As part of the mission to provide ongoing insights to leaders in the agri-food value chain and its Executive Intelligence Network, Aimpoint Research constantly monitors and assesses the state of consumer perceptions and behaviors. One area it monitors closely is the evolution of rural America.
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About Aimpoint Research ®
Aimpoint Research is a global, strategic intelligence firm serving the agri-food value chain. Aimpoint Research offers organizations a competitive advantage by blending best practices from Military Intelligence disciplines with innovative research methodologies and superior analysis. Visit www.aimpointresearch.com to learn more about our capabilities.
Aimpoint Research is proud to be a certified Veteran Owned Small Business (VOSB) by the United States Department of Veterans Affairs.
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