WATERLOO, N.Y. — Plan now on attending the Finger Lakes Beverage Conference being held on Wednesday, April 29th from 8:00 AM to 5:00 PM at the beautiful del Lago Resort and Casino in Waterloo, NY. Hosted by Cornell Cooperative Extension of Seneca County with assistance from CCE Ontario, to support the vibrant beverage industry of the Finger Lakes and New York State. Now including the wine industry in addition to breweries, cideries, distilleries, and meaderies the 2020 conference will focus on the Tasting/Tap room experience along with all of the pieces attendees have come to expect; an opportunity to learn from experts, network with conference participants and visit trade show vendors. Whether you are established enterprise, are thinking about starting up, or just want to learn more about this industry, this conference will have something for everyone. A registration link is available for the conference at www.flxcraftbevcon.com.
Participants will hear from a wide variety of experts providing current information on the state of the craft beverage industry, updates from the NYS Liquor Authority and Empire State Development, a panel discussing how to become a year round success and get a sneak peek at one of the newest Finger Lakes destinations being built on Canandaigua Lake.
Networking opportunities are plentiful including the trade show featuring beverage related businesses and organizations. Waterloo Container, a local business that has expanded with the Finger Lakes beverage industry to become a supplier for the entire East Coast, is once again the major conference sponsor. A social hour is scheduled following the conclusion of the conference along with an optional Dutch Treat dinner at Parker’s Grille and Tap House in nearby Seneca Falls. Registration by Wednesday, April 15th is $100 and includes materials, continental breakfast, lunch, post-conference social hour and a 2020 Finger Lakes Beverage Conference commemorative glass. After April 15th the registration cost will increase to $115.
Prior to the conference, a TIPS training (Training for Intervention ProcedureS) is scheduled at NY Kitchen in Canandaigua, NY. Following the conference, on Thursday, April 30th everyone is invited to join a scheduled tour (drive yourself) to visit selected area tasting rooms with lunch at the Rusty Pig on Linden Street in Geneva, NY. Past participants have found the tours beneficial, giving them a chance to see someone else’s operation and ask questions. Space is limited for the tour, so please register early. Registration for a tour is $30 and includes lunch.
The Finger Lakes Craft Beverage Conference, organized by Seneca County Cornell Cooperative Extension, began in 2013 as a brewery and cidery startup workshop. In 2020, the name has changed to reflect the maturing beverage industry to include all the beverages: beer, cider, wine, mead, and distilled spirits, produced in the Finger Lakes. The Finger Lakes Beverage Conference provides participants an opportunity to seek and gather information they can use to improve their business.
–Cornell Cooperative Extension
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